The NCS4 strives to optimize the relationship between people, processes, and technologies through collaboration with industry and Technology Alliance partners. The NCS4 offers solution providers opportunities to build industry relationships and engage practitioners. Product Reviews and Operational Exercises place solutions in the hands of practitioners in an effort to identify industry needs, gain a comprehensive understanding of customer segments, and improve the value proposition. Sponsorship opportunities provide a means of building brand recognition and connecting with end-users. The ultimate goal is to connect the operational community with solutions capable of solving problems and improving capabilities in sport and special event safety and security.